Have you ever ended up on a website or blog that was so disorganized you weren’t sure what it was actually about? I know I definitely have. If it isn’t clear what your blog is about, why would anyone consider your website a reliable source? They won’t.
In fact, 55% of people who visit your blog will spend less than 15 seconds on your website and then leave. That’s 55% of your visitors that won’t stick around to subscribe to your mailing list,