I've visited thousands of new blogs over the past few years, and noticed some strategies that many blogs use to start a successful blog, and make it successful from the start. After launching numerous blogs/ business projects, I can share exactly how to launch a new blog and start it off in the right foot.

Note: This post may contain affiliate links. I only promote products that I believe will help and add serious value to your blog.

A new blog is  created every half a second (source). Wow, right? How are you supposed to make your blog stand out with that many other sites out there?

When I launched my first blog in early 2013, I thought the exact same thing. I had no idea where I was going to attract readers from, or what I was supposed to do to grow my blog. I hadn’t even properly established a niche or goals yet! I spent several months putting out (sporadic) content on my blog, only to hear crickets.

It was frustrating, to say the least.

But it doesn’t have to be that way.

I’ve visited thousands of new blogs over the past few years, and noticed some strategies that many blogs use to start a successful blog, and make it successful from the start. After launching numerous blogs/ business projects, I can share exactly how to launch a new blog and start it off in the right foot.

One of the big points that I’m going to be stressing through this post is this:

You need to launch with a plan.

Think of your blog as a product for a moment. When you are launching a product, you likely spend thousands having it designed and produced. After spending that much money, would you just put it up for sale one day and hope that the sales come pouring on? Probably not.

More likely, before you launch a product, you would spend time  before getting everything ready and building buzz through advertising, social media, and reaching out to important influencers online.

Think of your blog the same way. Just like a product, your blog is something helps people. While you likely won’t be running a national marketing campaign, you need a plan if you want to pull off a successful launch.

Here are several tips for pulling off a successful blog launch:

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 1. Make the right investments from the start

If you want to start a blog and just document your life, then you will be fine to run your blog on the free Blogger or WordPress.com platform. But if you want to run a seriously professional blog, work with brands, and earn money online, you need to get on a paid platform right away in order to have full control over your content and blog. I made this mistake and trust me, just start off on a paid platform in the first place.

One of the biggest arguments I see tends to be: “Oh, I’ll start out on a free platform and move to self-hosted later on as my blog grows!” Don’t do that! Instead of spending hours moving your content over, rebranding your entire site, and confusing readers, just start out out a good platform in the first place.Plus, self-hosting your blog can cost as a little as $2.95 a month if you choose a host like A Small Orange.

You don’t need to spend hundreds of dollars to get a professional blog. I highly recommend getting some paid training, but there is so much you DIY or set up on your own without investing a lot of money into it. Here are some of the investments that are absolutely worth making:

  • Blog hosting – I currently use A Small Orange, and love their amazing customer service. Plus, it’s incredibly inexpensive if you’re just starting out!
  • A custom domain – Domains are only a few dollars (usually just over $10/ yr) and immediately make you look even more professional.
  • A professional blog design – Once you’ve set up your blog hosting, you’ll want to pick out a blog design that matches the style and branding you want your blog to have. You can get a custom blog design, or you can start off with a premade blog theme from somewhere like Nose Graze.
  • Blogger training – While you don’t need to immediately drop thousands on coaching (although you totally can!), there are some great resources out there, like cheaper courses or even e-books (I recommend Blog, Inc) to get you started.
  • Email marketing – I currently use Mailchimp, which is free up to 2,000 subscribers. Email marketing services allow you to send out newsletters, promote your products directly inside the inboxes of your readers, and even create email courses.

2. Create epic content for your readers

Here’s the deal: you can create a totally amazing launch plan to drive readers to your blog but if your content is great when they arrive, they won’t stick around for very long.

This is another mistake that I made when I started my first blog. (Yikes, this is getting embarrassing). My mistake was this: I was creating content for myself instead of for my readers. Yes, your blog is your space and creating content you are passionate about,  but your readers are selfish. Even if you are writing about your life, there should be something in that post that helps your readers.

For example, let’s say that you went backpacking across Europe after graduating from college. You write a post documenting your experiences. It’s a very personal post, so how on earth could you make it more helpful for your readers? Maybe you could share all the supplies that you brought with you. Maybe you talk about how to get the best deals and travel on a budget. Maybe you could share your biggest mistakes and how your readers can avoid them. There are tons of options, you just need to dig a little deeper!

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3. Set up all your social media accounts

You don’t need to be on all social media channels, but being on a few can definitely help you get the word out about your new blog.

One of the biggest mistakes I made when I launched my very first blog was to not immediately get on social media. I wasn’t even on Twitter until early 2015. Yikes! Social media is crucial for networking and getting your blog content in front of a wider audience. For my other blog, Twitter has become one of my biggest referrers and continues to drive 100s of visitors to my blog every month.

Trying to figure which social media platforms you should jump on? Here’s how each one can benefit your blog.

  • Facebook- Facebook posts only reach about 16% of your fans, but if you are willing to spend a little to promote your posts or buy Facebook ads, Facebook can be a great place to find new readers. Facebook groups are also a great place to network and meet other people in your niche.
  • Twitter- Twitter is a hugely important platform for networking and meeting new people. You can use it to engage with your audience, and share the content of other bloggers.
  • Pinterest- Pinterest can drive massive amounts of traffic to your blog if you utilize it properly, and allows its users to discover new blog posts, products, and other content.
  • Instagram- Instagram is driven by visuals, so if you are a strong photographer or write a fashion, travel, or other type of blog that tends to use a lot of photos, Instagram is worth checking out.
  • Periscope- Periscope has become increasingly popular as a live video streaming service. You can set up an account and stream live videos, such a tutorials or workshops for free.

There are lots of great social media platforms out there and I’m sure that your niche has a few popular social media platforms just for your niche. I definitely suggest starting out with at least one or two social media platforms. Plus, the last thing you want is for someone else to snatch up the social media accounts that match your blog because you weren’t there first!

4. Write guest posts for other blogs

Fierce Blogging is a new project for me, so I am in the midst of doing this right now. Guest posting is a great way to get the word out about your blog and attract new readers to your content, as well as build credibility for your blog.

When you write a guest post for another blog, you are essentially giving their readers a preview of what to expect from the content on your blog. The blog you are creating the post for will almost always include a link back to your blog so if some reads and enjoys the post, they can click over to your site and read even more content by you! Pretty cool, right?

When you are pitching guest posts, pitch to blogs a) that have a larger readership than your own, b) that have the type of readership you would like to attract (think about your ideal reader!), and c) that you genuinely admire and respect. If you are interested in writing guest posts, read this post about guest posting  (via Femtrepreneur)

5. Network & collaborate like a boss

The first few months of running your blog should be all about growth, and growing your readership. The easiest way to do this is to get to know other bloggers and do as many collaborations as you possibly can. In exchange for providing amazing value to your collaborators, you will be able to reach their audiences and get them over to your blog as well.

  • Guest posting- I talked about this as my fourth point, but it is worth sharing again! Guest posting is the easiest way to get your content in front of other readers and doesn’t require much more of a time investment than writing any other regular blog post, but can pay off massively.
  • Joint webinars- Webinars are becoming an increasingly popular way to share content with your readers, and for a good reason! Joint webinars allow both of you to reach new audiences, and allow you to massively grow your list.
  • Chats- You can run a Q&A alongside another blogger, either using a program like Periscope, or even on social media (think: Twitter chat!)

You can even start collaborating with other bloggers before you launch, and send all potential readers to a landing page where they can opt in to your email list, before you’ve even written your first blog post.

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Your blog launch is the first impression that your site makes on the world. Start off with a bang and you’ll be able to skip the stage of talking at empty space, and skip straight to growing your blog, day after day, month after month.

Let’s launch this thing.

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What is your biggest struggle or fear about launching a blog?

 

Author: Jessica Bernt

Ready to rock your blog? Jessica is the blogger and creative mind behind Fierce Blogging. Before starting Fierce Blogging, she worked on another successful book blog for 3 years, as well as multiple online businesses. She's passionate about helping others build profitable blogs, and hot chocolate.

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3 thoughts on “How To Launch Your Blog With A Bang In 5 Steps (+ Free Checklist!)

  1. Hey! Thanks for this post – it’s great! Question – do you “launch” with posts already written – as in, a few posts already published, or start the launch with the first post? I am BRAND new to blogging and have read technical courses and done some research, but there isn’t a lot about what goes into officially making your site LIVE! Thanks!!

    Posted on April 12, 2016 at 7:56 pm
    1. Hi Kim! Great question. I launched Fierce Blogging with just an introduction post, but I’ve heard that it is really effective to launch with a few posts already live. If you aren’t doing that, I would definitely recommend at least having 5 posts pre-written that you can schedule throughout the first few weeks.

      Posted on April 18, 2016 at 9:11 pm